The context
mymeet.ai wanted to explore ways to grow acquisition in Russia and assess opportunities in other markets.
My role
I carried out a focused research project for the founder, looking at acquisition channels, positioning and possible directions for international expansion.
What I did
- Reviewed Yandex Direct and Google Ads opportunities, including keywords, measurement and conversion pages.
- Explored SEO, visibility in AI answers and short-form video as acquisition directions.
- Compared possible markets and positioning niches for international expansion, including the competitive landscape.
- Brought the findings and recommended next steps together in a FigJam board and a supporting Codex project.
What came out of it
The founder received a structured view of the acquisition opportunities and possible international directions to investigate. The work produced specific recommendations for the team to consider and act on.
This case describes the research and recommendations delivered. I don't yet have confirmed implementation or business results to report.