Fractional marketing
Marketing leadership and hands-on support, shaped around the work your business needs.
Hi, I'm
Anton Kogut.
I help startups find customers and turn more visits into sales.
What can I help you with?
User acquisition
Find promising channels, improve campaigns and grow acquisition with the economics in view.
SEO & AEO
Help people discover your product through search engines and AI answers.
Positioning & messaging
Make it clear who your product is for, why it matters and why someone should choose it.
About me.
I'm a growth generalist with 12+ years of experience, working with startups and scale-ups. Most of my work has been for international markets, the US above all.
By growth I mean the full funnel: bringing users in, then getting into the product to fix whatever stops them from paying.
I started out hands-on in acquisition: paid search, paid social, SEO, CRO and more. So I know how most channels work underneath, along with the analytics and attribution around them.
After that I built growth functions at startups, in lead roles and as a fractional CMO.
For the past year and a half, I've mostly been building again: automating growth work, acquisition first, with AI models, agents and pipelines. So you get someone who can set the direction and also build the thing.
Off work, I play tennis and padel.
Good work, with good people.
A few companies I've worked with, and what that work involved.
Agentic Builders
AI growth engineering
Agentic Builders
An AI CMO for portfolio startups
A multi-agent pipeline that researches each product's market and proposes acquisition tactics for the studio's early-stage startups.
Read the case study
Growth consulting
mymeet.ai
Acquisition opportunities
Research into acquisition in Russia and possible international markets, with findings and recommendations delivered to the founder.
Read the case study
Fractional CMO
Studybay
+40%Purchase conversion
Full-funnel experimentation and research into the next market for expansion.
Read the case study
Fractional CMO
SkyCoach
4×Business profit in 12 months
Paid acquisition, conversion work and programmatic SEO for a marketplace.
Read the case studyFrequently
asked questions.
What kinds of problems can you help with?
Usually, a problem with acquisition or conversion: not enough people finding your product, campaigns that are hard to scale, or users who don't take the next step. Positioning and messaging can be part of that too.
What can working together look like?
It can be a diagnostic project, diagnosis followed by hands-on improvements, or an ongoing fractional CMO role. I'll recommend a format after getting to know your company and the problem you're trying to solve.
How do we start?
Tell me a little about your company and what's stuck. We'll arrange a free first conversation, look at the situation and see whether I can help. If there's a fit, I'll suggest a scope and next steps.
How much does it cost?
The first conversation is free. Paid work is scoped and priced individually, based on the problem, my involvement and the work we agree on.
Can you work with our existing team?
Yes. I can work alongside your team, help set priorities and take on hands-on work where it's useful. We'll agree on responsibilities before we start.
What's getting in the way of growth?
Tell me what's happening with acquisition or conversion. Let's start with a conversation and work out what would help.
Book a free call